About ICECOOL

“Told by Alain Simonian , creator of the brand”

The story behind ICECOOL

"Since 1994, ICECOOL has embodied the perfect alliance between timeless elegance and sporty spirit."
After having participated for several years in the development of many brands now recognized throughout the world, as a designer and manufacturer, I decided to create my own sportswear brand: ICECOOL .

The Spirit of Saint-Tropez

Based in Saint-Tropez, we draw inspiration from the vibrant energy of the Côte d'Azur, whilst keeping at heart the constant search for comfort and style.
Our collections are designed for those who do not want to compromise on quality. Each piece is carefully designed from soft and pleasant to wear materials, offering lasting well-being.

  • What makes us unique

    A rich and varied palette of colors, inspired by the Mediterranean, where each shade evokes the art of living under the sun.
    Our clothing combines elegance and functionality , whether for your moments in the city, at the beach, or for your sports activities. We pay careful attention to every detail, guaranteeing neat finishes and exceptional durability .

  • Our commitment

    Quality, innovative design and attention to detail are the pillars of our brand.
    Each seam is designed to withstand the challenges of everyday life, while remaining chic and modern. With ICECOOL, adopt a style that combines comfort and trend , reflecting the best of high-end sportswear.

  • A Lifestyle

    ICECOOL is not just a brand, it’s a lifestyle.

Discover us!